
Apple and Google are negotiating to integrate the A.I technology, a significant step forward for intelligent phone AI. The news signals an essential milestone in phone technology.
Generative AI, a category of artificial intelligence dedicated to generating new content, such as images, text, or even music, has been getting a lot of attention lately for its ability to enhance the user experience across various use cases. For instance, generative AI can use advanced algorithms to create highly realistic content while drawing insights from deeper learning patterns.
People familiar with the talks have told me they’re still at a preliminary stage, with both firms trying to assess the realism of such a deal and its implications. Details of the likely agreement are rare, but insiders say both parties would like to use Google’s generative AI to enhance iPhones.
If the partnership works out, iPhone users could see apps that tap into generative AI AI in various ways, including enhancing personalized content creation tools or improving an app’s predictive capabilities. For example, future smartphones might offer more intelligent picture-editing features, leveraging generative AI to recommend changes or even create new pictures from scratch based on existing ones.
In addition, combining generative AI with iPhones could lead to new capabilities, with more interactive and seamless AI apps overlaid in the real world. This could fit with Apple’s existing focus on AI, including its ARKit toolkit and the use of LiDAR sensors in iPhone models released in 2020 and 2021.
While substantial potential benefits exist for generative AI being baked into the iPhone, Apple and Google’s talks raise concerns about data privacy and security. Such a sensitive trove of personal data flowing through AI algorithms means that both tech companies will likely come under increased scrutiny and must impose strong privacy safeguards to protect users’ information.
Apple and Google have not commented publicly about the discussions, and it is unclear if or when a deal would be finalized. However, the fact that the companies are exploring ways to use generative AI to better Apple devices drives home one thing: while tech giants suffer setbacks, innovation will never slow down, and they will never run out of ideas.
Source: www.nytimes.com March 20, 2024